Webinar: A Strategic Approach to Managing Physician-Industry Relations In the Age of Health Care Transparency

The demand for greater scrutiny and closer management of the financial relationships between physicians and industry is occurring at the very time when the need for provider-industry collaboration is also increasing. The pressures call for new ways of approaching both the risks and benefits of physician-industry interactions.

Hear the perspective of David Blake, Chief Compliance Officer at Cedars-Sinai Medical Center and Leon Goldman, Kyruus Product Advisor and former CCO at Beth Israel Deaconess Medical Center on:

• Establishing an organization wide strategic approach for managing and promoting collaboration.
• Identifying best practices for engaging physicians and leveraging data.
• The importance of preparing NOW for the Sunshine Act and CMS' expected final regulation.